The Power of Retargeting

Retargeting and display advertising has evolved a last couple of years. Retargeting is a great way to build traffic to the website andseems to be very effective. The act of putting your message in front of lost prospect is called retargeting.

Based on the market study done by

  • More than 95% of visitors who browse a website do not convert
  • Nearly 70% more likely to complete a purchase
  • Visitors might spend 50% more than usual

Types of retargeting

  1. Search
  2. Social
  3. Engagement
  4. Contextual
  5. Email
  6. Behavioral

4 ways to capitalize of retargeting:

  1. Marketing entire funnel
  2. Expect more from the data
  3. Off site retargeting
  4. Think bigger

Issues with Retargeting

  1. Tracking Code – Each of the tracking code has
    1. Segment Code – Initial ads
    2. Burn Code – After showing the ads certain amount of time.
    3. Conversion Code.
    4. Choosing the right vendor – There are some many vendors who claim to be the best.
      1. Adroll
      2. Fetchback
      3. Retargeter

Conclusion: If you have not tried retargeting yet, this can be a great way of generating traffic and revenue. It might not be successfully if you don’t effectively manage it.

Speakers:  Joanna Lord

Contributed by – Justin Varghese, ROI Manager, Milestone Internet Marketing Inc.

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