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SEO year 2011 and trends 2012

Published: Nov 10, 2011

Major changes – year 2011

  • Site quality vs Page quality (Panda Update)
  • Human/Social Engagement signals
    • # of facebook shares
    • # of tweets
    • # of fb shares, likes and comments
    • Reviews
    • Brute force is dead -Unnatural anchor text can hurt you
    • Extreme Localization

Major trends to watch out for in search marketing in coming months.

  • Massive company effect
    • Google
    • Yahoo
    • Bing
    • Apple
    • Adobe
    • Facebook
    • Groupon
  • Platform Automation
    • Marin
    • Kenshoo
    • Efficient Frontier
    • Adobe/Omniture Search Center
  • Multi Channel Search
    • Organic
    • Paid
    • Local/Map
    • Social (youtube, facebook, twitter)
    • Images
  • Social Signal in search
    • Interaction of a user with social channels is very high, way more than search.
    • Search results are effected by social signals and activities
  • Content Marketing
    • Everyone is a publisher
    • 3 trillion web pages online
    • All types of content are relevant – Articles, UGC, blog, news etc.
  • Local/Mobile
    • Mobile clicks to hit 20% search clicks next yer
    • 30% businesses have increased budget by atleast 50%
    • A half of local search is performed on mobile devices.
  • Privacy
    • Analytics reporting might be a hit as countries are applying cookie policies.
    • Retargeting and Display advertisement might be hit

Conclusion:

Keep an eye on the new expected trends and develop online marketing strategy accordingly and stay ahead of your competition.

Speakers: Dan Boberg, Greg Boser.

Contributed by – Justin Varghese, ROI Manager, Milestone Internet Marketing Inc.

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