Search Engine Strategies 2010 – New York, NY: Advanced Paid Search Tactics
Session Name: Advanced Paid Search Tactics
Your campaigns are performing OK. How to take them to the next level? Advanced PPC tactics can actually be more fun than basic ones, because you get to activate both left and right brain power, tapping into your own unique aptitudes as well as your customers’ deepest desires. This solo session covers campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation, techniques for acting on seemingly inconclusive data, and more.
Date: Thursday, March 25, 2010
SES Strategies 2010 New York
Hilton New York
1335 Ave Americas
New York, NY 10019
Erica Schmidt, SES Advisory Board & Global Search Director, iProspect
Rob Wilk, National Director of Search Optimization & Strategy, Yahoo!
Thomas Bindl, SES Advisory Board & Founder & CEO, Refined Labs GmbH
Andrew Goodman, SES Advisory Board & Principal, Page Zero Media
Sage Lewis, President, SageRock.com
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Click Here to view pdf version of Benu’s presentation.