How Do You Optimize For Universal and Personal Search

Universal search has become very important and proper attention needs to be paid to each of the channels and ad types to improve visibility

Universal search is a blend of

• Video/Images
• QDF Content (News, Blogs)
• Products
• Places Optimization
• Organic Localization

Tips for Universal search

Be careful “Generating universal results for some queries can kill ROI”

Build a plan before working on universal search

Buy domain name with geo location, it will be more effective.

Optimize images, videos properly so these types can be indexed by search engines.

Conclusion:

Universal search is very important one should optimize the website optimized for all types of search like images, videos, maps etc and stay ahead of the competition.

Speakers: Greg Boser, Brian Combs, Andrew Beckman
Moderator: Christine Churchill

Contributed by – Justin Varghese, ROI Manager, Milestone Internet Marketing Inc.