Convergence of online marketing and analytics

Analytics is very important to analyze measure and track the performance of online marketing efforts.

What are we measuring now?

  • Heads – Followers, Friends, Fans etc
  • Paces – Posts, Tweets, Updates, etc.
  • Victory – ROI, Revenue, Conversions

Tools of today to measure social marketing efforts –

  • Klout
  • Twittalyzer
  • Peerindex
  • Webtrends
  • Radian

Some of the tips to measure social efforts –

  • Tag campaigns to measure social campaigns
  • Use url shortner like to track tweets etc.
  • Correlate changes in traffic
  • Has the number of references increased


Use right analytic tools, to measure the success the online marketing efforts especially social campaigns, which can help you track all the metrics you need to make smart decisions for your business.

Speakers:  Tom Critchlow, Alan K’necht

Moderator: Mark Knowles

Contributed by – Justin Varghese, ROI Manager, Milestone Internet Marketing Inc.

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