Convergence of online marketing and analytics
What are we measuring now?
- Heads – Followers, Friends, Fans etc
- Paces – Posts, Tweets, Updates, etc.
- Victory – ROI, Revenue, Conversions
Tools of today to measure social marketing efforts –
Some of the tips to measure social efforts –
- Tag campaigns to measure social campaigns
- Use url shortner like bit.ly to track tweets etc.
- Correlate changes in traffic
- Has the number of references increased
Use right analytic tools, to measure the success the online marketing efforts especially social campaigns, which can help you track all the metrics you need to make smart decisions for your business.
Speakers: Tom Critchlow, Alan K’necht
Moderator: Mark Knowles
Contributed by – Justin Varghese, ROI Manager, Milestone Internet Marketing Inc.