Comments on: Benefits Of Long Tail Keywords and A Tool That Help! http://blog.milestoneinternet.com/website-promotion/benefits-of-long-tail-keywords-and-a-tool-that-help/ Milestone is a full-service internet marketing company for the hospitality and hotel industry, providing cutting-edge strategies for successful online promotions, marketing and website design. Fri, 02 Jul 2010 07:37:14 +0000 http://wordpress.org/?v=abc hourly 1 By: Alan Mitchell http://blog.milestoneinternet.com/website-promotion/benefits-of-long-tail-keywords-and-a-tool-that-help/comment-page-1/#comment-83551 Alan Mitchell Sun, 09 Aug 2009 22:32:47 +0000 http://blog.milestoneinternet.com/website-promotion/benefits-of-long-tail-keywords-and-a-tool-that-help/#comment-83551 Completely agree that targeting long-tail searches can achieve significantly better results than chasing after the generic, short-tail searches. “Atlantic City casino hotel package discount” will always work better than more generic casino searches. I recently did some research on PPC searches containing different numbers of words (i.e. short, medium and long-tail searches), and came to similar conclusions to yourself: that long-tails often rank better because they have less competition, and that since people making long-tail searches are often further along in the buying cycle and are therefore more motivated to buy, conversion rates are often much higher. http://www.alanmitchell.com.au/techniques/benefits-of-long-tail-keywords/ I also found that since people making long-tail searches are typically more specific in their needs, long-tails present a great opportunity to write highly targeted and tailored ads and achieve a strong CTR. Although the research was carried out with more of a PPC focus, the general principles still apply for SEO. Completely agree that targeting long-tail searches can achieve significantly better results than chasing after the generic, short-tail searches. “Atlantic City casino hotel package discount” will always work better than more generic casino searches.

I recently did some research on PPC searches containing different numbers of words (i.e. short, medium and long-tail searches), and came to similar conclusions to yourself: that long-tails often rank better because they have less competition, and that since people making long-tail searches are often further along in the buying cycle and are therefore more motivated to buy, conversion rates are often much higher.

http://www.alanmitchell.com.au/techniques/benefits-of-long-tail-keywords/

I also found that since people making long-tail searches are typically more specific in their needs, long-tails present a great opportunity to write highly targeted and tailored ads and achieve a strong CTR. Although the research was carried out with more of a PPC focus, the general principles still apply for SEO.

]]> By: AB Morkel http://blog.milestoneinternet.com/website-promotion/benefits-of-long-tail-keywords-and-a-tool-that-help/comment-page-1/#comment-46474 AB Morkel Fri, 23 Jan 2009 04:26:53 +0000 http://blog.milestoneinternet.com/website-promotion/benefits-of-long-tail-keywords-and-a-tool-that-help/#comment-46474 Wow! It is quite educating and i am going to try this for my site. Lets see what would happened. :) Wow! It is quite educating and i am going to try this for my site. Lets see what would happened. :)

]]> By: Increase website traffic http://blog.milestoneinternet.com/website-promotion/benefits-of-long-tail-keywords-and-a-tool-that-help/comment-page-1/#comment-21645 Increase website traffic Sun, 28 Sep 2008 09:43:52 +0000 http://blog.milestoneinternet.com/website-promotion/benefits-of-long-tail-keywords-and-a-tool-that-help/#comment-21645 Long tail keywords are so much easier to rank for, and it creates much better convesions which is the whole point anyway. Many people get to caught up with just trying to get traffic anyway they can, but if there not using your service than there is no point. A good conversion rate also makes your site more important to google. Long tail keywords are so much easier to rank for, and it creates much better convesions which is the whole point anyway. Many people get to caught up with just trying to get traffic anyway they can, but if there not using your service than there is no point. A good conversion rate also makes your site more important to google.

]]> By: Mary Bowling http://blog.milestoneinternet.com/website-promotion/benefits-of-long-tail-keywords-and-a-tool-that-help/comment-page-1/#comment-20215 Mary Bowling Wed, 10 Sep 2008 15:56:07 +0000 http://blog.milestoneinternet.com/website-promotion/benefits-of-long-tail-keywords-and-a-tool-that-help/#comment-20215 Thanks, Bhuvana. Long tail traffic is easier to optimize for and generally cheaper to bid on in the ppcs because there is less competition. In addition to converting better, as you state, I usually see higher click through rates and lower cost per conversion. Long live the long tail! Thanks, Bhuvana. Long tail traffic is easier to optimize for and generally cheaper to bid on in the ppcs because there is less competition. In addition to converting better, as you state, I usually see higher click through rates and lower cost per conversion. Long live the long tail!

]]> By: Josiah http://blog.milestoneinternet.com/website-promotion/benefits-of-long-tail-keywords-and-a-tool-that-help/comment-page-1/#comment-19744 Josiah Sat, 06 Sep 2008 13:29:12 +0000 http://blog.milestoneinternet.com/website-promotion/benefits-of-long-tail-keywords-and-a-tool-that-help/#comment-19744 You're right on target with this. I've found that having long tail keywords in my page titles or blog posts draws far more traffic than trying to competive on broad/general phrases. You’re right on target with this. I’ve found that having long tail keywords in my page titles or blog posts draws far more traffic than trying to competive on broad/general phrases.

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