Google Announces Mobile Ad Network Expansion

Google, the online search leader, is expanding the number of advertisements it delivers to mobile devices. On Monday, September 17th, Google announced that any web site accessible through a mobile Web browser, will automatically display.

An announcement posted by Google on Adwords account reads:

“We have begun showing eligible ads on Google Mobile Search pages – making it easier for you to reach additional qualified customers. Clicks on these ads will be free through November 18. You may opt out of this feature at any time.”

What this means is that if the text ads are eligible to appear on Google Mobile Search pages, they will automatically run on Mobile Search Pages for free through November 18, 2007.  After which, you’ll start getting charged for the Ads running on Mobile Search on a cost-per-click basis, if you do not opt out. If you wish your ads to not show up on Google Mobile Search network, you can opt out anytime by logging into your Adwords account and following the instruction listed there to opt out.

Ad displays with more than 70 characters are adapted so that only the Headline and URL shows up on a mobile browser. Also, the website’s landing page may be adapted so that it is better displayed on mobile phones that do not have rich internet browsers.


Article contributed by Kchitiz Regmi

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