e-Travel Insights – Search Engines On The Move With e-Travel

With the recent launch of the Yahoo! Trip Recommendations module, it’s evident that travel research continues to significantly evolve. The new tagging feature used throughout the module customizes results for the user based on recent online activity. Timing couldn’t be better, as the Yahoo! Travel Summer Survey concluded that nearly 4 in 5 travelers are still yet to firm up their summer plans.

Among the new features of the module are: personalized trip recommendations, personalized travel deals, new mapping functionality, Yahoo! messenger flight planner, and Yahoo! trip planner tagging. You can check rates and availability directly from the Yahoo! application, or choose to check on other sites such as:,,,, or the brand directly.

What do all these new features mean for hoteliers? It means that hoteliers need to be more attentive and aware than ever about their online presence. With dynamic new search capabilities including the new Yahoo! tagging feature, it’s imperative that hoteliers keep their online presence strong, and reflective of the product. Rate parity and integrity continue to be hot topics, as it’s easy for consumers to shop multiple sites and view rates on multiple channels.

Article contributed by Kimberly Ehrlich, Milestone Internet Marketing.

4 Responses to “ e-Travel Insights – Search Engines On The Move With e-Travel ”

What can hoteliers do to market themselves outside the "regular" online channels such as their website and search engine marketing? Have any tried to market the fact that they are local experts that can provide advice beyond the confines of their hotel? You hear so much negative stuff about hotel managers creating fake reviews. There has to be a more constructive way. Ideas?

Some of the most successful hotels which we work with are positioned as the online local experts. They have blogs which cover topics such as: Dining, Transportation, Local Attractions, Experience Destination, etc. By providing all of this expert information, they are able to operate in many ways just like an online concierge for their guests. They even have the ability to permit customer reviews and comments about the destination.

Hotels are doing great! At least I’m happy with the new "virtual concierge concept" introduced by a hotel nearby my residence. It’s great! I once happened to visit hotel in my locality and there I came across VC first. It was amazing I was told to talk to a robot ( she wasn’t one actually) behind a video conferencing screen. Later I was told that she is serving customer sitting some 100 miles away from hotel at her home through that jiant screen. what else do you need as a customer?

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