Trends Impacting SEO
“Top Shelf SEO: Hot Topics and Trends”, Stephan Spencer, Greg Boser, and Mike Grehan discuss trends continuing to impact search results. Below is a quick list:
- UGC – User Generated Content has huge impacts on your rankings. Google place / local listing is impacted by UGC.
- Text on an HTML page is still very important.
- Linkage data and link anchor text is crucial.
- Social Media, Tagging, bookmarking, rating, etc is more important than ever.
- SEO should drive your Social Media Strategies. It’s not a social media strategy if it isn’t driven by SEO needs. This is the backbone of all strategies.
- Watch out for duplicate content. It can impact ranking negatively.
- According to Marketing Sherpa study, short URLs get clicked on twice as often as long URL’s.
- Link in the body has more value because it is surrounded by text.
- Identify your non-performing pages, and make them work for you or get rid of them.
- Connected Marketing: People are using several tools to search. It is about change in Consumer Behavior. Remember all the tools while marketing i.e. iPad, GPS, PC, TV, Mobile Phone, iPhone.
- Page Rank has no real value. Use it to gauge importance of various pages. Interior pages should not have a blank value.
It’s important to know what are the crucial factors impacting search and be able to tailor strategies around these guidelines. Stay ahead of the game!
Speakers:
Stephan Spencer, Vice President, SEO Strategies, Covario
Greg Boser, President, 3 Dog Media
Mike Grehan, VP, Global Content Director, Incisive Media
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Contributed by: Benu Aggarwal and Zulema Romero, Milestone Internet Marketing
