Web Design and Promotion

Is Advertising Really Effective?

June 2, 2006
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, movies, radio, internet, magazines, newspapers, airplanes, and even on the...

Go Organic, Get Conversions!

June 2, 2006
One of the current issues of online marketing is whether organic search engine optimization results in higher conversion rates than sponsored searches and pay per clicks. Based on...

Realizing the “New” Powers of Online Local Marketing

June 2, 2006
The power and profitability of local online marketing are more apparent every day. We have seen that if you want to sell/purchase goods or services via a print ad in a local...

Internet Promotion – Where? Search Engines, Directories,...

May 31, 2006
There are so many vertical lodging directories and engines that exist currently. This is how we divide the Market share of Main Search Engines and regional, local, national, and...

10 steps towards building Link Popularity:

May 29, 2006
Link Popularity is a combined measure of the number and the quality of links that are pointing to your website… In other words, how many other sites considered your site to...

Top 10 Electronic Marketing Must Do’s

May 26, 2006
Define Your Online Marketing Strategy If you want to secure your share of the lucrative online marketplace, think about all the steps you will take to target Leisure, Corporate,...

Getting the Most Out of Travelocity

March 6, 2006
Travelocity ranks in the top third of the “most visited sites in US, according to Nelson Net Ratings. The study also shows that Travelocity and Expedia are the Web’s most...

Effective Use of Email Marketing Campaigns

November 16, 2005
Hotels and lodgings can benefit immensely from effective use of Email marketing campaigns because it’s fast, direct, cost-effective, and builds one-to-one relationships with...

Case Studies: The Maple Tree Inn

November 16, 2005
Scenario: The Maple Street Inn is located in Silicon Valley, no longer a tourist destination and suffering from a weak economy, the fall of the dot.coms, and 9/11. The hotel had...
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