With the growth of blended search results in the major search engines, hotels with optimized videos are coming out ahead during these tough times. A search optimized video will contain metadata, a video sitemap, original content, and descriptive information, which make it searchable in the index. Also, by creating video landing pages with keyword rich content your video has a greater chance for first page results on competitive phrases.
So, you are still not convinced that online video drives consumer action and conversion? According to the Forrester Blog, on a keyword query for which Google offers video in the results, a video has a 50 times greater chance of appearing on the first page of the search results page as compared to the website. Videos require more attention than regular web pages to be properly indexed, so continue to build links, submit video pages and video XML feeds. Here is a list of the top 5 video sharing sites in no particular order:
- Google Video
- AOL Video
- Yahoo Video
Bring a holistic approach to your online marketing by adding the optimized video to your social networking sites. Video, photo sharing, and social media efforts are best used as compliments to sound marketing strategies. In our experience, the best long term sustainable strategy is organic optimization and promotion. Now that you are ready to improve your video marketing strategy, visit our post on Online video search optimization for more tips and strategies.
Contributed by: Brad Brewer, Milestone Internet Marketing