PubCon Session: Advanced Twitter – Apps, Services and API Trends

Choosing the right tools to use with Twitter

The sheer number of tools and apps that have been created to work with Twitter is staggering. Picking the right tools can have a positive impact on how you interact with Twitter. At the 2010 PubCon “Advanced Twitter” session in Las Vegas, Brian Breslin (@brianbreslin) and Dan Zarrella (@danzarrella) gave their insights on some of the best tools available right now.

Advanced Twitter - Apps, Services and API Trends Discussion at Pubcon
How can you use Twitter like a pro? (If there is such a thing.) Define your objectives:

  • listen to your customers
  • engage them
  • connect and grow your audience

There is no one tool for all of these things, but there are many tools that tackle each one.

Best tools for listening on the web

  • – one of best for pure customer service – creates tickets
  • – group collaboration
  • – aggregates feeds into excel spreadsheets
  • – multiple account management, scheduling updates

Best tools for listening on the go

  • Twitter for iPhone or iPad
  • Twitterific or tweetdeck for iPad
  • Ubertwitter on blackberry
  • or twitter on android
  • Boxcar for iphone/ipad – push notification system for any number of feeds – $2 per account tracking

Best tools for engaging

  • hootsuite
  • sharefeed -schedule tweets
  • CoTweet
  • / Getsatisfaction
  • Disqus – brings twitter discussions into your blog comments

Best tools for growing

  • (auto follow, unfollow bulk, block auto-DMs)
  • (simple bots)
  • (unfollow your non-followers) – random person said to use plugin CheckFox with it to have it automatically check the boxes to follow/unfollow
  • MrTweet
  • Beware of shady “get followers fast tools” don’t use tools that get bot followers – grow organically – what use is having 10,000 followers if they won’t RT, won’t engage, and won’t PURCHASE

There are a variety of tools available to help you listen to, engage with and expand your followers. As Twitter grows, they are purchasing and incorporating more of these tools directly into their own programming. To stay on top of the best tools that can give you the biggest social reach, pay attention to what Twitter buys, and focus on those tools.

Contributed by: Mike Supple, Milestone Internet Marketing

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