Thanks for your question. This is done by measuring the leads to your website using simple analytics tools, and evaluating what sites spawned the inbound leads to the booking engine. In order to do this effectively, you will have to create some type of tracking code and embed it into your website, either through proprietary means or from one of the many free products available online.

Thanks,
Mike Supple, Social Media Manager @ Milestone

I have a question regarding this statement about ROI:

“In addition, you can determine how many visitors from the social media channels went into your booking engine.”

Can you expand on how you can determine how many visitors from the sm channels go into the booking engine?

Thanks!
Arlina