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Capturing Your Fair Share in the Online Arena

Experts are projecting that 60% of all business will be booked online next year. Are you prepared to get your fair share? It’s not big news that the internet has changed the landscape of travel. A few years ago you would have called your travel agent to help make your travel plans, and that agent […]

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Top 10 Things to Consider Before You Budget for Internet Marketing

Visibility on Search Engines—Search engine optimization (SEO) entails writing keyword-rich meta tags and enhanced content for your website to rank high on search engines for keywords relevant to your market. Based on our historical surveys, hotels report the highest ROI result from SEO efforts and hence should be the highest priority for e-commerce budget allocation. […]

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The Next Frontier in Internet Marketing – Web 2.0

It is evident that Web 2.0 initiatives are changing the way all industries operate today. The chart below shows the overall spending by US marketing executives on the next generation of internet marketing technologies. As far as early adoption goes, the travel industry is lagging other major industries in investing in and taking advantage of […]

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Hotels, Meet Your New Sales Person: Consumer Generated Content

In a study completed by Compete, Inc. it was found that over $10 billion per year in online travel is influenced by consumer generated content.[1] The interactive nature of sites such as Trip Advisor, IGoUGo.com and TripPost.com have demonstrated successfully that consumers want more than just ad copy to help influence their purchasing decision. Not […]

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Lodging Industry Blogs

By creating a blog for your hotel, you will be able to attract visitors looking for things to do in your destination. Milestone blogs are “destination centric,” meaning that they are pages discussing dining, local attractions, transportation, local events, etc. We use your hotel as the Featured Property situated within the destination. With pages of […]

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Travelocity Launches Interactive MySpace Profile Page

Check out Travelocity’s Roaming Gnome interactive MySpace page! Gnome MySpace page engages consumers by offering funny videos, downloads, etc. This page also has two very important action features that customers can use to search for flights and hotel deals directly on MySpace, and can visit the Travelocity store to purchase fun Gnome artifacts. By creating […]

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Are You Blogging Yet?

Blogging for Lodging Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, and bloggers create over 1.6 million posts per day, or over 18 updates a second! What are Blogs? Blogs are websites with content management […]

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Tech Bytes – TripAdvisor Adds Video to Hotel Reviews (Travel)

Recently, TripAdvisor released a new feature to its e-opinion travel review site. Registered members of TripAdvisor can upload a video to the site which can then be tagged with a hotel, destination, restaurant, or local attraction. The site has not issued an official announcement of this new feature, as they are most likley waiting for […]

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e-Travel Insights – e-Opinion Sites: Why you should love them?

Recently W Hotels conducted a case study to see how many visitors of their site found them through a third-party travel website. They found that 40% of their website visitors were referred to their website through some other site, such as the ever-popular TripAdvisor or Travelocity. What’s to be learned from this is that third […]

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