Tag Cloud - web_2.0

Running Effective PPC Campaigns on Facebook

Best Western Tuscan Inn

When it comes to PPC or Pay Per Click campaigns the first words that come to mind are usually something along the lines of search engine advertising or keyword targeted advertising. At the most basic level there is an understanding that you can choose specific keywords, bid on them and then see your ads in the search engine results page.

But what if you moved your PPC Campaign to a new platform like Facebook? Advertising on a social networking site is much different than advertising on a search engine, but it will allow you to really target a niche market. It’s a brand new way of doing PPC and a great new way to marketing your hotel, so read on to find out how to get started!

more...


About 5 years ago by     1 Post Comments

Milestone Internet Marketing, Inc. Wins Multiple Adrian Awards for Excellence in Hotel Internet Marketing

Out of almost 1300 sites entered, HSMAI honors Milestone Internet Marketing, Inc. for creative brilliance and best practices in internet marketing for the hospitality and travel industries in its 2009 Adrian Awards.

more...


About 6 years ago by     5 Post Comments

Milesone Launches GravitiTM – Hotel Industry’s First Integrated Social Media Optimization Plan

Graviti - Social Media Optimization Plan

There’s a lot of buzz around social media strategies for marketing purposes for businesses, and the hotel industry is still trying to grapple with how to gain from the newest trends on the internet. We have been experimenting with several different strategies around social media and its relevance to the lodging industry. The outcome of this research is GravitiTM, Milestone’s cutting-edge Social Media Optimization Product.

more...


About 6 years ago by     2 Post Comments

Online Video Search Optimization

One of the best ways to promote your business online, take up huge amounts of real estate on Google’s first page, and achieve your goals! Online Video is one of the fastest growing, most popular segments in terms of internet user activity. This post talks about some key strategies which should be implemented in order to get the most bang out of your online video! Many of the lessons learned where from the Video Search Optimization Session this year at Search Engine Strategies San Jose.

more...


About 6 years ago by     2 Post Comments

Graviti – Social Media Optimization Strategies for Lodging Industry

Social Media

Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search Engine Result Pages). Hotels that take advantage of this trend are seeing significant benefits in terms of online placement and revenue.

more...


About 6 years ago by     7 Post Comments

Social Media Analysis and Tracking

Rob Key (from Converseon), Breanna Wigle (from BuzzLogic), and Edmund Wong (from iCrossing) were the presenters of the Social Media Analysis and Tracking at SES San Jose in August 2008. The topic at hand is measuring and tracking your Social Media campaigns.

more...


About 6 years ago by     No Comments Post Comments

Social Media Marketing

Social media marketing is a must-have in search strategies. At SES San Jose in August 2008, industry experts Vanina Delobelle (from Monster), Erik Qualman (from Search Engine Watch and Global VP of EF Education), along with Brnet Csutoras (Online Marketing Consultant) offered some tips to successfully integrate social media into your search marketing mix.

more...


About 6 years ago by     No Comments Post Comments
Tips on Developing and Promoting Hotels on the Internet