Tag Cloud - web_2.0

The Convergence of Social Media & Search – PubCon 2011

Convergence of Social Media and Search - PubCon 2011

The growth of social media and widespread adoption by many so much of the world’s internet users has pushed the search engines to pay a significant amount of attention to the signals from social channels. For companies with an online presence, this begs the question: how exactly is social interacting with search, and how can I use social media to improve my search saturation and ranking?

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Conversion in a Social World with Tim Ash – PubCon 2011

Conversion in a Social World with Tim Ash - PubCon 2011

In this PubCon Las Vegas 2001 session, Tim Ash, CEO of SiteTuners.com, examines social media conversions. Too often in social media we focus on niche markets and end up missing the big picture. Social media is not really a new concept: it’s about connecting with people. To truly measure effective conversions, you must define what it is you hope to accomplish with social marketing, and then develop steps to achieve those goals.

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Twitter & Social Media from the PR Experts – PubCon 2011

Experts in twitter and PR at PubCon Las Vegas 2011

Journalists are turning to social media more and more as a research tool when coming up with story ideas. This PubCon Las Vegas 2011 session focuses on how to create content that positions your company as a resource worth a journalist’s time, as well as some tactics on how to directly approach journalists and develop a relationship.

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Social Media’s Impact On Search Today

Social media now has significant influence on search rankings. According to Google’s Panda update, websites that offer quality and relevant content will be ranked higher in search engine results. A key factor in determining content quality and relevance are social signals attached to the content; thereby, elevating social media’s impact on search rankings.

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How to Optimize QR Codes for Hotels

QR Code Milestone Internet

When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you started?

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The Power of Social Media Near a Booking Engine

Social Sharing

There have been several articles written about the strength of integrating social sharing tools into the purchasing process. Well, we had an inkling that these findings would have a similar affect with online users choosing to share their hotel booking on Facebook.

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Social Media Strategies for Success – SES San Francisco 2011

Google + Facebook

Russ Mann and Alex Funk from Cavario offer great insights, strategies and case studies on how to best use social media as a successful marketing strategy to reach and connect to your consumers in this session from SES San Francisco 2011.

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Tips on Developing and Promoting Hotels on the Internet