Milestone Internet Marketing Blog
Milestone Internet Marketing, Inc. is a full-service internet marketing company for the hospitality industry. We provide a complete soup-to-nuts solution for hotels, resorts, and hospitality industry for developing a powerful internet presence. Our comprehensive strategies and services for the hotel industry are targeted to different platforms depending on the needs of our customers.



Maximize your internet real estate by including videos and a separate video sitemap to your website! Google announces their Google Site Map Generator tool. Now, via Google Webmaster tools, you can create a separate video sitemap file complete with title and description tags allowing yet another way for web crawlers to index your page. Their extension of the Sitemap protocol lets webmasters submit all video files and relevant metadata to Google in one file. What does this mean?! More Traffic!

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The Sitemap is essential for the success of any Search Engine Optimization campaign. The general rule to follow for an internal linking structure is making sure that all pages are no more than two links away. In other words, I can navigate to any given page on my website within one or two clicks. Once this system of internal linking is in place the sitemap acts as an “insurance policy.” Meaning that sometimes the search engines get confused which links to follow, thus the sitemap acts as a guide for a confused search engine, or even a confused individual.

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