Tag Cloud - search engine marketing (SEM)

While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we’ll begin by listing the adverse effects of not doing so.

About 22 days ago by Amanda Brinkerhoff   No Comments

Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget wisely is more important than ever. Instead of simply pausing your campaign or lowering your daily budget, try thinking smarter and following the tips included below to keep costs down and conversions up!

About 23 days ago by Subina Desai   No Comments

Have you been neglecting your PPC campaigns this year? Then it’s time for spring cleaning! Learn the top 5 tips to clean up your PPC campaigns for optimal performance.

About 23 days ago by Ara Quick   No Comments

Google has introduced a new tool that brings social connections to pay-per-click (PPC) campaigns. In our case study, we show how activating the extension can improve an ad’s relevancy and how our clients increased their performance an average of 61%-170%.

About 103 days ago by Jonas Pauliukonis   No Comments

In 2011 search engines made significant changes to the algorithms to enhance and improve the quality of search results for the consumers. As an online marketer, staying on top of all the latest changes can sometimes be a daunting task. The key to staying relevant is creating content across all channels that serve the best interest of your customers. The ten tips below give a strategic path to ensuring that your marketing efforts have the best possible ROI 2012.

About 125 days ago by Benu Aggarwal   No Comments

Amit Singhal joined Matt Cutts, head of Google’s quality control and webspam team, on the 2nd day’s keynote at PubCon Las Vegas, 2011. In his keynote, Matt gave his thoughts on what the future holds for search from a high-level (10,000 ft view) and low level (1 ft view). Here are some excerpts from this keynote and subsequent Q&A after the keynote address.

About 186 days ago by Kchitiz Regmi   No Comments

PPC provides an excellent opportunity for hotels looking to take advantage of the holiday season by running highly targeted short term campaigns that can be setup in minutes.

About 205 days ago by David Addison   No Comments