Tag Cloud - ROI Tracking

Analytic tools to measure the performance of social campaigns to make smart and action drive decisions.

About 89 days ago by Justin Varghese   No Comments

Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings before arriving at your site. Which types of ads or combination of ads are the most likely to lead to conversion – your display ads, Facebook ads, branded PPC ads or something else? And which ads result in the highest profit and ROI?

About 167 days ago by Justin Varghese   No Comments

In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success and the specific analytical data that many channels or tools now provide, we actually have a lot of information at our fingertips to measure our performance and achievements to hit specific goals.

About 284 days ago by Natalie Evans   2

In this session of SES San Francisco, we learned to move beyond the traditional ways of analyzing SEO, what metrics are over-rated and under-rated, and effective new tools for analyzing our SEO efforts.

About 537 days ago by karen   1

Any company can attempt to get more traffic to your hotel’s website. But are they driving the right kind of traffic? The number of visitors a site gets is a great first step to determine where to spend marketing dollars, but it should not be the only metric a marketer looks at.

About 600 days ago by Milestone Internet Marketing   No Comments

2009 was a challenging year for the lodgin industry, and forecasts and reports indicate that the lodging industry recovery will be a slow and demanding process. The smart hotelier should keep a laser sharp focus on the channels that are driving maximum return on investment. Here are the top 10 promotion ideas, channels, and strategies that we recommend to hoteliers in the New Year.

About 693 days ago by Milestone   2