paid-search-tips

Milestone Internet Marketing, Inc. is a full-service internet marketing company for the hospitality industry. We provide a complete soup-to-nuts solution for hotels, resorts, and hospitality industry for developing a powerful internet presence. Our comprehensive strategies and services for the hotel industry are targeted to different platforms depending on the needs of our customers.

Thu 11 Mar 2010

Search Engine Strategies 2010 – New York, NY: Advanced Paid Search Tactics

Posted by teresa under Pay Per Click

This solo session covers paid search campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation, techniques for acting on seemingly inconclusive data, and more.

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Site Search Tags: Tags: paid-search-tips, Pay Per Click

Fri 5 Mar 2010

Paid Search Bullseye! Reaching and Closing Your Ultimate Customer

Posted by Milestone under Search Engines

Marketing 101 tells us that the most effective marketing campaigns are the ones targeted to specific market segments. For Internet marketing, that means doing keyword research, setting up ad groups, and socializing based on what these market segments are looking for. The caveat is that each market segment searches differently. Here is a breakdown and some suggestions on how to market to different market segment: black, Hispanic and LGBT.