At SMX West Conference in Santa Clara, Stoney de Geyter, Kayden Kelly, Matt McGee, Matt Van Wagner gave various seo tips, plan and strategies which can help small business establish a good rank in search results.

The most effective strategy to dominate the top of SERP’s is by claiming your own business listing. Google and other search engines position local results at the top of the golden triangle, which attract the most traffic and clicks.

During SES San Jose, Local Search Summit did phenomenal QA session focused on local search In this session, representatives from Google local, Bing Local, Yahoo local and Facebook and experts spoke about several challenges related to local search, how to enhance local results, key local ranking factors and future of local search. Here are few questions discussed during the session.

The session “Local Search Marketing Tactics” at SMX 2009 in Santa Clara looks at a variety of local search tactics that are not necessarily tied to your physical location’s listing. Speakers in this session are Scott Dunlap from NearbyNow, Inc., Matt McGee from Search Engine Land, William Scott from Search Influence, Atif Rafiq from Yahoo, and Dennis Yu from BlitzLocal LLC.

The rollout of blended and universal search results offers phenomenal opportunities. Today, businesses can capture top and multiple page listings to saturate the golden triangle. In this article, we will talk about why universal search has changed the search landscape and how news results, local results, maps, videos, and products search results are displayed with normal web results. We will primarily focus on ranking tactics that businesses can deploy to ensure higher saturation within the local search results.

This SEO plugin for Mozilla FireFox is a great tool which streamlines the process of viewing meta-tags (title, description, and keyword tags.) The old method of viewing tags would be to view the page source of a web page.

Google announced recently that you may now see up to 10 Local results on Google’s organic results page. Typically a user used to see anywhere from 1 – 3 results.

Google states that the reason that they are showing more links is that during usability testing, it was revealed that many people did not realize there are additional local searches beyond the 3 listings. Despite the “more results…” prompt, it was still not obvious to many users that more results could be found. Google hopes that listing 10 links will be a clearer indicator that more local content is a click away.

According to Google – the ranking of those ten results is based on a range of factors, including the query, proximity, availability of ratings/reviews and their quality and several other variables.

With Google now displaying up to 10 local results, it becomes more and more apparent that adding your business to Google Local is a crucial step.

For more information: http://searchengineland.com/080123-085354.php

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Contributed by: Karen Lo, Milestone Internet Marketing