It’s pretty common knowledge that getting other relevant websites to link to your website is one way to improve your search engine ranking. One of the biggest challenges I hear often from hoteliers is “I don’t know how to do that” and I am frequently asked to share the things that I did as a hotelier to be successful with my internet marketing strategies.

2009 was a challenging year for the lodgin industry, and forecasts and reports indicate that the lodging industry recovery will be a slow and demanding process. The smart hotelier should keep a laser sharp focus on the channels that are driving maximum return on investment. Here are the top 10 promotion ideas, channels, and strategies that we recommend to hoteliers in the New Year.

At SMX West Conference in Santa Clara, Stoney de Geyter, Kayden Kelly, Matt McGee, Matt Van Wagner gave various seo tips, plan and strategies which can help small business establish a good rank in search results.

The most effective strategy to dominate the top of SERP’s is by claiming your own business listing. Google and other search engines position local results at the top of the golden triangle, which attract the most traffic and clicks.

During SES San Jose, Local Search Summit did phenomenal QA session focused on local search In this session, representatives from Google local, Bing Local, Yahoo local and Facebook and experts spoke about several challenges related to local search, how to enhance local results, key local ranking factors and future of local search. Here are few questions discussed during the session.

The session “Local Search Marketing Tactics” at SMX 2009 in Santa Clara looks at a variety of local search tactics that are not necessarily tied to your physical location’s listing. Speakers in this session are Scott Dunlap from NearbyNow, Inc., Matt McGee from Search Engine Land, William Scott from Search Influence, Atif Rafiq from Yahoo, and Dennis Yu from BlitzLocal LLC.

The rollout of blended and universal search results offers phenomenal opportunities. Today, businesses can capture top and multiple page listings to saturate the golden triangle. In this article, we will talk about why universal search has changed the search landscape and how news results, local results, maps, videos, and products search results are displayed with normal web results. We will primarily focus on ranking tactics that businesses can deploy to ensure higher saturation within the local search results.