Tag Cloud - hotel_internet_marketing
How To Maximize Your PPC Budget: Use Negative Keywords
While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we’ll begin by listing the adverse effects of not doing so.
more...About 22 days ago by Amanda Brinkerhoff No Comments
Google’s Over Optimization Penalty
During the 2012 SXSW, Google has announced an upcoming update to level the playing field of “overly optimized” website versus website with great content. We do not know if there is an official name for this update of “Over Optimization Penalties”, so for lack of better acronym, I will just refer to it as “OOPs” update in this article.
more...About 22 days ago by Chad Tsang No Comments
Milestone Wins Prestigious Awards for Outstanding Website Design and Internet Marketing Strategies
Milestone Internet Marketing has received top honors from this year’s Internet Advertising Competition (IAC) Awards, capturing four awards for outstanding website design, internet marketing and social media campaigns.
more...About 22 days ago by Milestone Internet Marketing No Comments
Not on your Website? Put it on your Blog! (Case Study)
Brand loyalists travel just to see your exceptional hotel, but many people also travel for events, activities and attractions in the area. The challenge for hotels becomes how to target these types of travelers. Find out how an upscale hotel in Chicago leveraged St. Patrick’s Day to successfully drive traffic this past March.
more...About 23 days ago by Brittany Bingham No Comments
Leveraging the Latest Search Trends – Strategies to Improve Site Freshness, Local Relevancy, Semantic Search, and More
Search trends are constantly evolving. In this article, we share some of the latest search trends and their impact on overall internet marketing strategy.
more...About 23 days ago by Benu Aggarwal No Comments
Content Strategies for Local Search 2012
Local search has taken over search engines results pages with Google Places listings dominating the top ranking positions. Understand the importance of creating content for local search to enhance your online visibility and connect with your local market.
more...About 50 days ago by John Pol No Comments
Top 10 PPC Initiatives from SMX West 2012
Over the course of three days, experts at SMX West 2012 presented of wide variety of trending topics in the search industry ranging from the Evolution of Social Media ROI, to Tips on Competitive Analysis, while also touching on one of the fastest growing local channels in Google Places. But the question remains, where does that leave PPC?
more...About 54 days ago by David Addison No Comments
