Tag Cloud - hotel-internet-marketing

Learn how search is evolving and what hotels need to do to stay ahead. Topics include content freshness, mobile marketing, site usability, cross channel optimization, ratings and reviews, social media marketing plans and much more.

About 33 days ago by Mike Supple   4

Why should I stay at this hotel and not the one next door? A question most shoppers ask themselves before staying somewhere they haven’t seen or heard of before. The point of reference most customers trust is a review or the new word of mouth in a global industry, which enables customers to become more emotionally comfortable with a decision. The act of managing this feedback is a popular term nowadays also known as online reputation management (ORM).

About 172 days ago by Alan Roth   No Comments

Google just announced their newest experiment, the Google Hotel Finder. This is a tool that helps users find hotels, prices and locations more easily. Currently, it is only available to US hotels. The Google Hotel Finder’s layout is very similar to a travel booking website with a few differences.

About 190 days ago by Chad Tsang   No Comments

Top ten eCommerce promotion ideas, channels, and strategies recommend to hoteliers in 2011. Tips and insights based on careful trends analysis of search engines and channels that are driving maximum returns for Milestone’s clients and partners.

About 362 days ago by Benu Aggarwal   5

In response to a recent article published in the New York Times, Google has amended parts of its Google Places local search algorithm to take into account user experience and satisfaction.

About 423 days ago by Milestone   1

To compete with review sites and bring Google Places and social media closer together, Google Hotpot now provides an interface to leave reviews that can be shared with friends across Google.

About 444 days ago by Milestone   No Comments

Learn how Google’s inclusion of location-based results has changed the formatting of search engine result pages and the implications these changes have on local businesses using Google Places.

About 444 days ago by Milestone   No Comments