Fri 27 Jul 2007
When choosing an online strategy for your business, the first step is selecting a domain name.
Choose only one domain name for one business! Theoretically business owners want more than one domain name to cover issues such as misspellings, having separate domain names for products, or simply having more than one name pointing to there website. This might seem logical because having various domains names all coming up on your website is a sure way everyone will find you easily. Wrong; this is one of the most common mistakes among all industries on the internet. The best approach is to have one domain name and one version of your website. The key here is to get properly indexed, get properly ranked, and not damage one’s image in the eyes of search engines. When having numerous domain names all pointing to various versions of your website, or having numerous domain names all pointing to the same website, search engines see this as spam and, in turn, can have you banned or blacklisted. Therefore, having one domain name and one version of your website is the key stepping stone in building a strong web presence.
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3X increase in average monthly room nights booked.
