Things to remember when Building a Search Friendly Site

There are many other factors to consider when you have a website because search engines read and measure data based on certain SEO (search engine optimization) factors. Here are some tips to make sure your site is search engine and user friendly.

Let’s talk about keywords.  Although it is extremely important to have relevant keywords in the body copy or content on your site, you want to make sure you are not over stuffing for certain words that you wish to appear for in the SERP (Search Engine Results Page) because Google, Yahoo! and MSN will lower your overall ranking and eventually penalize your site or even list your website as spam.

Concatenations & Misspellings:  Next, make sure when optimizing your site on the back-end, especially in your keyword and description tag, do not include misspellings or concatenations.  Optimizing your site for misspellings is very “unfriendly” and can cause your site to be docked if you use common misspellings in the description or keyword tag.  Also avoid concatenations like “oceanview” which should be “ocean view,” as this is automatically corrected by the search engine itself.

Title Meta Tag: Be sure to use the name of your business or organization as the first word(s) in your title, as it is typically displayed by the visitor’s browser in the border of the viewable screen. Also, avoid stop words like “and”, “of” and “the” since search engines such as Google has a character limit of 66.

Content must be viewable in a simple text browser or search engine spiders may have difficulty crawling the website. Search engines can’t follow image links or animated links like Flash – they prefer simple web navigation just like many users do.

Design your site with searchers in mind. Pulling sub-categories up a level using a mouse over menu rather than a drop down box will not only make your site more search engine friendly, but more user friendly as well..

Sitemap Page, it is important to create a sitemap page to help the search engines discover every page in your site. Sitemaps list the pages in your site along with brief keyword-rich descriptions of the page. Create as many sitemaps as you need and make sure they’re linked together, but split them up into smaller pages.  Use the correct letter case in sitemap files so there is no mismatch between upper case URL titles on live page and lower case on the search engine Webmaster Tool to avoid search engine cloaking filters.

Here’s a cool tool for checking broken links called “Xenu Sleuth” and it is free and user friendly.

Contributed by: Christy Smith, Milestone Internet Marketing

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