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SMX East 2012 – Schema 201: Real World Markup For Success

Published: Sep 18, 2012

 

 

 

Event: SMX East 2012

Session: Schema 201: Real World Markup For Success

Date:  Wednesday October 3rd 2012

Time: 1:30 pm – 2:45 pm

Location:

Jacob K. Javits Convention Center
655 West 34th Street
New York, NY 10001

Topics Covered:
You know semantic markup is important, but are you using it in the most effective way possible? This session features marketers that have explored and fine-tuned their approaches to microdata and other ways of expressing authority to search engines. Speakers will also offer case-study examples of how paying attention to detail has had a significantly positive impact on online visibility.

Speakers:
Benu Aggarwal, President and Founder, Milestone Internet Marketing (@milestonemktg)
Paul Bruemmer, Managing Partner, PB Communications (@PaulBruemmer)
Jonathan Goodman, President, Halyard Consulting (@halyardconsult)

Moderator:
Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos)

Q&A Moderator:
Michelle Robbins, Vice President of Technology, Third Door Media, Inc. (@MichelleRobbins)

Registration Info:
http://searchmarketingexpo.com/east/register

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