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Local Search Tactics – An educational Session

Published: Feb 16, 2011

Local Search Tactics - An educational Session
Local Search Tactics

Event: Search Marketing Expo (SMX) West

Session: Local Search Tactics – An educational Session

Date: March 8, 2011

Time: 9:00 am – 10:15 am

Location:
San Jose McEnery Convention Center
San Jose, CA

Session Topic:
Google reports that nearly 30% of all search queries have some type of local intent. Concluding that Local search is no longer an alternative to internet yellow pages. In this educational session, learn about the array of tools GMs and eCommerce Managers can use to help improve their hotel’s rankings in a wide variety of local search services – local, maps, etc. The panelists will discuss the important relevance and ranking factors hoteliers should be focusing on to interact and connect with local customers.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence

Speakers:
Benu Aggarwal, President, Milestone Internet Marketing
Mary Bowling, Director of Search Engine Marketing, seOverflow
Bruce Clay, President, Bruce Clay, Inc.
Charles Dyer, Director of Business Development, Microsoft
Andrew Shotland, Proprietor, Local SEO Guide.com

For more information or to register for this event, click here.

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