Most of us are already aware that the age of the domain improves the SEO ranking capabilities, however very few people are aware that the length of domain registration is also a key ranking factor. So, in simple words registering your domain for a longer duration of time improves SEO ranking capabilities with search engines because Google and other search engines consider this a sign of domain “stability.”
Search engines may penalize websites with domains that are set to expire soon mainly because many spam sites are often registered for short periods of time. Therefore, we suggest that most of our clients register the domain for a longer period and keep track of when the domain is about to expire. The recommended time is at least 5 years – so when you register your domain register it at least for the next 5 years.
Contributed by: Bhawna Sharma, Sr. E-Strategist, Milestone Internet Marketing