Build Your SEO Toolbox: Search, SEO and Social Tools [SMX Advanced Seattle 2012]
Have you ever thought, “I’d like to have a surplus of social and SEO analytical power tools at my fingertips”? Well the experts of SMX Advanced Seattle have provided us with all of the ‘Hardcore SEO & Social Power Tools’ that they could possibly recommend in an hour. Here are a few that stood out:
- Tool for auditing your website: Screaming Frog
- Tool for keyword research: Ubersuggest
- Tool for data sourcing: Blekko
- Tool for competitive analysis: Link Detective
- Tool for transferring data or content to graphics: Piktochart
- Tool for social monitoring: SocialMention
One key point to note is that before deciding which tool is a best fit for you: define your social goals. When defining goals, take into account how you measure key performance indicators, circles, degrees of separation, conversations, exposure, types of content that receive interest, engagement, and more. These differences in ‘successes’ and measurement will help you decide which tool may be a best fit for you.
As Rhea Drysdale of Outspoken Media has made clear, after deciding upon your tool of choice, you must make the business-case for acquiring this tool. Essentially, you must aggregate the true cost and risk of the product, accounting for switching and opportunity costs moving to the tool, and compare this to the tool’s value to the company. Simply:
Tool value – (true cost + risk) = business case
Once you have made this business case, make sure that you leverage the tool to easily access the figures that you consider your key performance indicators. Finally, and most importantly, it is vital that the information gathered from this tool is used to develop new strategies. Put these figures in a think tank and churn out strategies that are strategic, measurable, attainable, relevant and timely.
Contributed by Brittany Bingham