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ROI Tracking

Uptick in Clicks? Find Out the Latest Search Analytics Update

Graph of marketing performance

Google changes their Search Report in Google Search Console. Understand what changed and check your search report to see any changes in clicks, impressions, and CTRs due to the change!

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Analytics in the New Year – A Digital Managers Guide to Productivity in 2016

Unalytix Reporting

Digital marketing software, Unalytix, created to increase hotel marketers productivity and eliminate wasted time gathering data.

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2015 Top Digital Marketing Trends for the Hospitality Industry [Webinar Recap]

2015 digital marketing trends

With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online success. Here is a list of 2015 top digital marketing trends and strategies hotels need to consider in the new year.

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GM’s eCommerce Checklist for Hotel Internet Marketing in 2014

SEOCheckList

Handy internet marketing must-do checklist to help hotels ensure a successful 2014

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Ranking Reports – Are They Valuable Website Performance Metrics?

Search

Search engines do not like companies running ranking reports. Hear directly from Bing and Google how running these reports can penalize site, and what metrics you should look at instead to measure success.

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Using Google Analytic Pivot Table to Track Average Ranking

Analytics_Pivot_Table

There are many features and tools within Google Analytic that is under-utilized. One of these hidden gems include Google Analytic’s Pivot Table, which you can use to track average ranking.

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Build Your SEO Toolbox: Search, SEO and Social Tools [SMX Advanced Seattle 2012]

Have you ever thought, “I’d like to have a surplus of social and SEO analytical power tools at my fingertips”? Well the experts of SMX Advanced Seattle have provided us with all of the ‘Hardcore SEO & Social Power Tools’ that they could possibly recommend in an hour. Here are a few that stood out: […]

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Tips on Developing and Promoting Hotels on the Internet