Google 411

Google is now mixing news results directly into the organic listing. If you go to Google.com and type in a search for President Bush, along with the search results, you will also find the latest news results. For example, when you type Prince Harry, you will even get images for Prince Harry along with news [...]

Blogging for Lodging Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, and bloggers create over 1.6 million posts per day, or over 18 updates a second! What are Blogs? Blogs are websites with content management [...]

Yes, most search engines, including Google, read images by the image file name and Alt tags. They look for a particular tag called “ALT tag” and “Image names” when indexing your Web page. For many sites, particularly sites heavy on images, ALT text is one of the few elements available for search engines to index. [...]

Recently, TripAdvisor released a new feature to its e-opinion travel review site. Registered members of TripAdvisor can upload a video to the site which can then be tagged with a hotel, destination, restaurant, or local attraction. The site has not issued an official announcement of this new feature, as they are most likley waiting for [...]

The internet has had a profound impact on the travel and hospitality industries. An interesting presentation by Forrester Research at the HEDNA 2006 Conference revealed these significant statistics and facts that show the powerful impact of internet on hotel distribution: • 71% of all North Americans are online – this number is expected to increase [...]

Recently W Hotels conducted a case study to see how many visitors of their site found them through a third-party travel website. They found that 40% of their website visitors were referred to their website through some other site, such as the ever-popular TripAdvisor or Travelocity. What’s to be learned from this is that third [...]