Capturing Your Fair Share in the Online Arena

Visibility on Search Engines—Search engine optimization (SEO) entails writing keyword-rich meta tags and enhanced content for your website to rank high on search engines for keywords relevant to your market. Based on our historical surveys, hotels report the highest ROI result from SEO efforts and hence should be the highest priority for e-commerce budget allocation. [...]

When you travel, how do you determine where you stay?  If you are like most consumers, you are likely to turn to friends, family, and acquaintances.  More and more travelers are heading to virtual strangers for recommendations.  According to a 2007 Bridge Ratings Survey, consumers are much more likely to turn to strangers with experience [...]

Google, the online search leader, is expanding the number of advertisements it delivers to mobile devices. On Monday, September 17th, Google announced that any web site accessible through a mobile Web browser, will automatically display. An announcement posted by Google on Adwords account reads: “We have begun showing eligible ads on Google Mobile Search pages [...]

One of the questions our clients often ask is whether conducting pay-per-click advertising will impact their organic rankings? The truth is that it is very difficult to prove a direct connection between a PPC campaign and organic rankings. However, despite this statement, one of the BEST ways to increase organic ranking is with an aggressive [...]

Milestone Internet Marketing, Inc. will be speaking at the following events in the near future: AAHOA Regional Forum Tuesday, August 14, 2007 at the Forth Worth Convention Center in Fort Worth, TX. For more information or to register, click here 2007 California Lodging Expo® and Conference Tuesday & Wednesday, November 6 & 7, 2007 at [...]

One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts is measurable. While critical to your initiative, the measurement of true return on investment (ROI) for the lodging industry is a complex exercise since the results manifest themselves across multiple channels. What further compounds [...]