How to Start and Grow a User Generated Community

How to Start and Grow a User Generated Community

Speaker: Paul Edmonson, Hub Pages

In this session of PubCon Las Vegas, Paul Edmonson of Hub Pages discussed the key factors that are involved in starting and growing a user generated community. The top 5 factors are listed below:

  1. Have a Partner – different strengths and support structure.
  2. Money – it takes time to build a community.
  3. Build a good, rewarding service that people will use.
  4. Marketing must pay back – establish value metrics and maximize the channels that produce.
  5. Everyday – take care of your business, treat the community well, enforce rules, show up every day, improve.

Conclusion: The key take away from this session is to remember that it takes time and effort to build a user generated community that will be successful and entice users to stay and interact on your website.

Contributed by: Kate Rasmussen, Milestone Internet Marketing

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