Explore our categories
religious-itinerary

Re-Aligning Your Digital Strategy [Educational Session]

Published: Aug 24, 2012

Event: Eye for Travel TDS

Session: Re-Aligning Your Digital Strategy: Guarantee Personalization & Interaction Leading to Purchase

Date: Thursday, September 13th

Time: 11 AM – 12:30 PM

Location:
Caesar’s Palace Hotel & Casino
Las Vegas, Nevada

Topics Covered:

  • Take a look at the future of personalised, digital marketing: and take home a list of things you need to watch out for in 2013
  • What is the right balance of customer created content in your advertising? What is the future of UGC? Hear the stats.
  • Integrated and cross channel marketing- how to simplify targeting each consumer with a focused message across multiple platforms (without hundreds of hours of work on your part)
  • Understand the new attribution trading standards (as Google encrypts search clicks), and see how competitive analysis can help you take the leading edge
  • Top Tips for your Search Engine Optimisation strategy- how to keep an eye on your keywords and keep your direct site topping the search pages
  • What is the legal standpoint on cookie capture and how do you ensure your efforts are not invading the customer’s privacy?


Speakers:

Brad Brewer, Director of Business Development, Milestone Internet Marketing 
Krista Parry, Director of Marketing & Communications, Park City Mountain Resort
Claire Bishop, VP Digital Strategy & Online Media, MMGY Global
Claude Walton, Product Marketing Director, SDL

Register for the event

Comments are closed.

Categories