The Travel and Hospitality Industry continues to show major growth online. E-marketer.com published an article last week about a recent Burst Media report, based on data from PhoCusWright Research. The report shows that 72.9% of respondents planning to travel in the next three months will make hotel reservations online.
Are you getting your fair share of the online pie?
Your customers are going online to find information. Do you have the mechanisms in place to capture these online customers or will they turn to your competitors? Is your website designed for conversion? Do you make it as easy as possible for travelers to book your hotel? And do you provide enough information and features that visitors will come back to your site time and time again?
According to latest report published by E-marketer, here are some of the key things internet users are looking for while booking online.
Nearly 50% of all respondents want to be able to check availability, see promotions, rates and specials, and more than half are looking to find destination information. Are you giving visitors to your site this information?
Here are some key things your site should have for good conversions . . .
- Integrated Menu to check rates and make reservations
- Specials and packages tied with local attractions and events
- Customer reviews
- Written description of the accommodations
- Information about the destination – Top 10 things to do in your neighborhood
- Best Rates Guaranteed
Want to find out more about how to be successfully on the Internet? In our perpetual efforts to educate the lodging industry about the strategies and possibilities of internet marketing, Milestone has created the industry’s most effective online marketing handbook – Hotels to HTMLs – A Complete Guide to Internet Marketing for the Lodging Industry. This highly-practical publication puts you in touch with cutting-edge solutions and proven methods that position your property for maximum internet visibility and online profitability.
Find out more about the book at: http://www.milestoneinternet.com/workshops/marketing-sales-strategies.asp