Getting Social

Facebook Promotion Case Study

Boost Your Fan Count with a Great Facebook Promotion [Case

July 30, 2012
While getting more fans on your Facebook page is only one piece of the puzzle of social media marketing, it is the most visible, and often frustrating, piece. For a new Facebook...

Start Your Social Media Campaigns Right

July 30, 2012
There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure...

5 Facts About Google+ Local

July 30, 2012
Recently Google said goodbye to Google Places and launched Google+ Local. According to Google, “Google+ Local helps users discover and share places.” Here are 5 facts that...

Are Your Social Media Efforts Working with Each Other?

June 28, 2012
With what seems like an endless list of social media channels that businesses are suggested to have presence in, how would hoteliers know they are using these channels optimally...

A Picture is Worth a Thousand [Dollars?] – Importance of...

June 28, 2012
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change...

Latest Google Acquisitions – What They Could Mean for

June 27, 2012
After Google acquired YouTube, the industry saw a dramatic change in its algorithm; video optimization contributed to the organic ranking of any hotel website. With Google...

Social Signals Versus Link Building: Who Will Come Out on Top?...

June 7, 2012
How can a small brand secure quality links? “Get wild; target egos; be controversial.” –Casie Gillete Search Engine Optimization (SEO) 101 has clearly established that...

Are Your Social Strategies Hardcore? [SMX Advanced Seattle 2012]

June 7, 2012
It’s no longer sufficient to simply make sure that your hotel is on social channels. Now you must ask yourself, “Are my social strategies hardcore?” This question prods the...
SMX Advanced Seattle Conference

Search Personalization: the Convergence of Social and SEO [SMX...

June 7, 2012
“The best way to impact personalized search is to be personal.” – Marty Weintraub While this is easier said than done, the SMX Advanced Seattle panelists of the ‘Surviving...
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