Getting Social

Learn How to Navigate Through The World of Social Media...

April 9, 2014
Navigating through the world of hotel social media can be confusing, this session will examine tried and true strategies that attract customers and create a “social...

Impact of Hotel Social Media on Search Engines – An...

March 27, 2014
Does social media play a role in search engine rankings? Duane Forrester guides us through the Bing thought process: "if those signals from social are telling us that you're...
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Google+ Best Practices for Business [Infographic]

March 3, 2014
We live in a Google world and so does your business. You probably wonder why your business needs a Google+ page and what the benefits are. Google's recent hummingbird algorithm...
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3 Key Reasons to Add Social Media Links to Your Website

February 12, 2014
You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you...
digital marketing trends

2014 Digital and Hotel Marketing Trends Webinar Recap and...

January 29, 2014
Our annual webinar on digital marketing trends had a great turnout, and lead to a strong Q&A session. The full Q&A along with the slides and a recording of the webinar are...

2014 Top Digital Marketing Trends Affecting the Hospitality...

January 16, 2014
In 2013, searchers evolved the way they sought information on the Internet, and towards the end of the year, search engines released their updates to better meet modern queries...

GM’s eCommerce Checklist for Hotel Internet Marketing in 2014

January 8, 2014
Handy internet marketing must-do checklist to help hotels ensure a successful...

Facebook Best Practices for Business [Infographic]

December 31, 2013
Why should you use Facebook as a business? And how do you measure success on the platform? Having a robust and meaningful presence on the channel is not only helpful in defining...

Top 8 Social Media Trends for 2014

December 18, 2013
Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend or spending thousands of hours in a locked...
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