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Webinar Recap – Top 2012 Trends in Online Marketing

Thank you to all the attendees at the webinar. If you missed the webinar or would like a recap, the slides from the presentation are embedded below. You can also find the questions and answers from the session listed after the slides.


Q&A from Top 2012 Trends in Online Marketing Webinar:

  1. Is having a page that is not on the navigation menu bit accessed by a button considered a doorway page?
    Doorway pages are pretty easy to qualify, as they are usually keyword stuffed and not always relevant to the website, as they are used to gain specific traffic from search engines. If the page you have is accessible via the website, and from that page you can access all other pages of the website, then it will most likely not be considered a doorway page. Especially if the content is valuable to your guests and relevant to their experience, it won’t be considered spam or a doorway page.
  2. What is the best way to keep content up to date on the website?
    Accessing your CMS (Content Management System) is a great way to keep your content up to date on the website. You can add information about restaurant specials, events in the area on the things to do page, and keep the featured special up to date. Contact your account manager if you need a refresher training on how to edit via your content management system.
  3. How often do you recommend refreshing banner ads?
    We recommend every 3 to 4 weeks, but if you see a significant drop in clicks after 2 weeks, then definitely refresh banner ads more frequently.
  4. Can you retarget a guest based on the length of time spent browsing the website?
    Unfortunately, this is not available at this time. You can’t place a cookie on a user’s computer based on the length of time spent on a website.
  5. What can I do to find relevant placements for banner ads and retargeting?
    A great too is Double Click adPlanner. This tool gives you information about specific placements and websites, including audience demographics, interests, ad types available on that website, etc.
  6. Are the photos on Google+ Local loaded from online travel agencies (OTAs) or can the business provide this content?
    These come from the business and can be adjusted/updated through your Google Places for Business account.
  7. How much time should be spent on Pinterest? Or how frequently should you be adding new media?
    Dedicate 15-20 minutes a couple of times a week (2-3) the greater value of pinterest will not be engaging with existing content that is added on an ongoing basis, but rather in making sure that you are adding your existing media to your pinboard.
    Also, quality is much more important than quantity. While this is true for all social channels, it is especially important for visual-based media. You will have a better chance of something going viral – or just being shared and commented on by many users – if it is visually stunning, provides interesting information, or has some other “wow” factor to it.

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