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Social Media in 30 Minutes a Day – Educational Session

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Event: HSMAI Revenue Management and Internet Marketing Strategy Conference

Session: Social Media in 30 Minutes a Day

Date: June 21st, 2010

Time: 1:30- 2:20

Location: Orange County Convention Center- Orlando, FL

Topics Covered:
The goal of this session is to introduce you to proven social media tools and best practices which will help you to devise a plan for managing social media if only given 30 minutes per day. We will focus on how to manage the most important social media channels in the hospitality industry. Presented with real case studies, this program will review some of the most successful and proven tactics for engaging your customers on the channels where they spend time and perform travel research.

The following are among the topics we will cover
:

  • Major drivers of social media
  • Critical social media sites for hotels
  • Best practices of social media implementation
  • Tips for managing several of the most relevant social media sites
  • Incorporating social media elements onto your hotel’s official website
  • Most critical metrics and tools for measuring the success of your social media efforts

Speaker: Kimberly Ercius, Director of Business Development, Milestone Internet Marketing, Inc.
Registration Info: http://www.hsmai.org/events/event.cfm?id=1849

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