Search Engine and Social Media Strategies – Eye for Travel Educational Session

Event: Eye for Travel – Travel Distribution Summit
Date: Tuesday, September 20, 2011
Time: 2:00 pm
Mandalay Bay Casino Resort
Las Vegas, NV

Session: Search Strategies for a Brand New Marketplace
Does Google-ITA reaching an agreement mean dramatic change for travel meta-search? Discover what strategies the key stakeholders are putting in place to ensure their ranking remains rock solid as they tackle these issues:

  • What are the implications of Google-ITA for the travel industry?
  • Web 3.0- how to prepare for the semantic web
  • Learn how to cope with Google search algorithms
  • User reviews on search rankings: learn the facts and be prepared
  • When will social media sites become a starting point for travel searches?
  • Define how to keep your customers loyal in the new search environment, particularly in light of Google + and Google Panda


For more event information or to register, go to

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