Measuring Social Media ROI – Educational Session
Event: EyeforTravel’s Social Media Strategies
Session: Measuring Social Media ROI – Yes, it is possible!
Date: March 5, 2012
222 Mason Street
San Francisco, CA 94102
This session, Milestone’s CEO joins a panel of experts to discuss the holistic approach to measuring online, offline, and social media strategies. The audience will learn:
- How to identify which social media fans and followers are most valuable to your hotel and brand
- Social media key performance indices (KPIs)
- How to add meaning to your measurements
- Anil Aggarwal, CEO, Milestone Internet Marketing, Inc.
- Barbara Pezzi, Director of Analytics & Search Optimization, Fairmont Raffles Hotels
- Mac Joseph, Manager, Social Media Marketing, Mandarin Oriental Hotel Group
For more event information, or to register, go to: http://events.eyefortravel.com/social-media/index.shtml