Measuring Social Media ROI – An Education Session

social media strategies for hotels

Event: EyeforTravel Social Media Strategies

Session: Measuring Social Media ROI – Yes, It is possible!

Date: March 5, 2011

Time: 11:45 am


Hotel Nikko

222 Mason Street

San Francisco, California 94102

Topics Covered:

This session will cover social media strategies and how to measure results. Take a holistic approach in understanding consumer behavior on social media channels to fully understand the social consumer eco-system. Learn how to identify which fans or followers are valuable to your hotel.


  • Anil Aggarwal, CEO, Milestone Internet Marketing
  • Barbara Pezzi, Director of Analytics & Search Optimization, Fairmont Raffles Hotels
  • Mac Joseph, Senior Manager, Social Media Marketing, Mandarin Oriental Hotel Group

For more information or to registrater, go to:

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