Doing Check-ins and Offers Right – SMX West 2012

Check-ins and social offers can be great for raising awareness, gaining new customers and boosting loyalty among existing customers. This session of SMX West 2012 explores the mechanics of check-ins and offers, when they’re appropriate for a business (and when not) and identifies the key players.

How are location based apps useful for a business?

  • Attracts new customers
  • Rewards best customers
  • Create Specials
  • Offer valuable and information tips – Try leaving tips and see help customers get information
  • Increase business
  • Increase revenue

Why is it important?

  • Smartphone sales increasing
  • 23 check-ins per sec
  • Integrates with Facebook and Twitter
  • Venue and locations rank on search results
  • Backlink and Name, Address, Phone (NAP) citations
  • Review rank

Best tips for location based services through check-in channels

  • Identify Goals – What is your end goal?
  • Setup – Setup location information on all channels like Yelp, Foursquare etc
  • Establish presence
  • Review – Respond to reviews and appreciate feedback from customers
  • Monitor – Monitor, monitor, monitor
  • Reply – Reply to customers feedback
  • Adjust – Adjust campaigns and offers according to demand and response
  • Repeat – Repeat the whole process
  • Social Media Integration – Since a customer can share location information on Facebook and Twitter, it is important to have active accounts.

Deal Considerations:

  • Marketing to new or existing customer
  • Can you afford the deal you are considering
  • Can you ensure high quality deal delivery
  • What will you do with the new exposure
  • What is the lifetime value of your average customer?

Setup, claim and optimize locations/venue on all relevant channels and add check-in offers and deals to attract more customers and also engage with them.

Speakers:  Rodney Hess, Daniel Lemin, Conrad Saam, Kate Salyers,

Moderator: Greg Sterling

Contributed by Justin Varghese, ROI Manager

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