Digital Marketing Analytics

Data is Your New Oil: eCommerce Managers Tool Kit

December 9, 2016
Milestone's data driven software and solutions will bring all of your hotel digital marketing tools together, reviewing revenue contribution KPI’s in a single interface. Empower...

Insider Trial of Competitive Intelligence Software [Intellistar]

November 10, 2016
Free trial of Intellistar, digital and competitive insight tool, for Milestone promotion clients. Take this opportunity to test your performance and gain competitive insights....

Uptick in Clicks? Find Out the Latest Search Analytics Update

May 13, 2016
Google changes their Search Report in Google Search Console. Understand what changed and check your search report to see any changes in clicks, impressions, and CTRs due to the...
Unalytix Reporting

Analytics in the New Year – A Digital Managers Guide to...

December 10, 2015
Digital marketing software, Unalytix, created to increase hotel marketers productivity and eliminate wasted time gathering...
2015 digital marketing trends

2015 Top Digital Marketing Trends for the Hospitality Industry...

January 15, 2015
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...

GM’s eCommerce Checklist for Hotel Internet Marketing in 2014

January 8, 2014
Handy internet marketing must-do checklist to help hotels ensure a successful...
Ranking Reports

Ranking Reports – Are They Valuable Website Performance...

September 16, 2013
Search engines do not like companies running ranking reports. Hear directly from Bing and Google how running these reports can penalize site, and what metrics you should look at...
Google Analytic Pivot Table

Using Google Analytic Pivot Table to Track Average Ranking

June 28, 2012
There are many features and tools within Google Analytic that is under-utilized. One of these hidden gems include Google Analytic's Pivot Table, which you can use to track average...
Build Your SEO Toolbox

Build Your SEO Toolbox: Search, SEO and Social Tools [SMX...

June 7, 2012
Have you ever thought, “I’d like to have a surplus of social and SEO analytical power tools at my fingertips”? Well the experts of SMX Advanced Seattle have provided us with...
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