Conversion Best Practices

Best Practices with adCenter For Bing & Yahoo

March 1, 2012
The SMX West 2012 panel on best practices for Microsoft adCenter examined tips and tools for achieving success with a PPC campaign on Bing and Yahoo and how to leverage...

Maximizing Paid Search Campaigns with Google’s Adwords...

March 1, 2012
The SMX West 2012 panel on Adwords Extensions discusses best practices for setting up Google Adwords PPC campaigns for success. From click-to-call extensions to product...

Power Tools for the Paid Search Pro

March 1, 2012
The SMX West 2012 panel on PPC Power Tools examined the best tools used by paid search professionals to research keywords and opportunities, analyze pay-per-click performance, and...

Five Reasons Hotels should Use Google’s Hotel Finder Tool

February 22, 2012
Google’s updated Hotel Finder tool offers travelers a plethora of very useful features to find the right hotel. Due to the tool’s ease of use, the strong relevancy of results,...

Analytics APIs and Enterprise Level Analytics Management, PubCon...

November 10, 2011
This session covered various analytics APIs, pros and cons of some enterprise-level APIs, and some high-level goals you should focus on when migrating towards an enterprise-level...

Google Analytics – PubCon 2011

November 9, 2011
In this session Ashish from Google Analytics (GA) team covered new, fun stuff that have been recently implemented in GA. Most of these implementations are geared so for GA to show...

Conversion in a Social World with Tim Ash – PubCon 2011

November 9, 2011
In this PubCon Las Vegas 2001 session, Tim Ash, CEO of SiteTuners.com, examines social media conversions. Too often in social media we focus on niche markets and end up missing...

Leveraging PPC During the Holiday Season

September 21, 2011
Looking to increase conversion during the Holiday Season? Look to PPC! Follow these tips to help increase traffic during a historically slow period in the hotel...

AdWords Update Provides New Analytics, Mobile Targeting, and...

August 16, 2011
Recent changes to Google AdWords have lead to a new display format for text ads, new analytics, and more focused targeting options for mobile and tablet...
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