Fri 27 Feb 2009
Just Behave, A Look At Searcher Behavior
Posted by Milestone under Local Search, Search Engine - Google, Search Engine - Yahoo, Search Engines, Website PromotionAs more people are using Search Engines to access information on the web, it’s important to know how people are searching and what Search Engines they’re using. Read on to find out how you can optimize your website for new search behavior and to help your site stay up to date with the new strategies for search behavior.
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1. Yahoo! Toolbar for Firefox – The new Yahoo! Toolbar for Firefox integrates Yahoo! Live Search Technology, so when you type a search term on the Yahoo! Toolbar, you’ll also see the most popular searches that are relevant to what you’ve typed. For example, if you typed “santa clara hotel” on the Yahoo! Toolbar search box, you’ll get search suggestions like “santa clara hotels,” “santa clara california hotels,” “Marriott santa clara hotel,” etc. It also gives you suggestions for search terms that do not begin with the search terms you typed. This feature helps immensely in understanding what else your target customers are looking for while surfing online.

3X increase in average monthly room nights booked.