Website Promotion

How can a small brand secure quality links? “Get wild; target egos; be controversial.” –Casie Gillete Search Engine Optimization (SEO) 101 has clearly established that securing authoritative links is a vital aspect of building a website’s relevancy. More recently, it is evident that the quality of these links and who they are from is more [...]

About 350 days ago by Brittany Bingham   No Comments

It’s no longer sufficient to simply make sure that your hotel is on social channels. Now you must ask yourself, “Are my social strategies hardcore?” This question prods the audience and panelists alike at SMX Advanced Seattle 2012’s ‘Hardcore Social Strategies’ session to think of how to innovate, engage, and build a valuable social presence. [...]

About 350 days ago by Brittany Bingham   No Comments

Main things to check and audit on a paid search campaign 1)      Check campaign settings and use segmentation feature 2)      Use competitive analysis tools (Skyfu.com) and see what keywords our paid search campaigns are missing. 3)      Proper mix of match types (Broad, Phrase and Exact) 4)      Proper usage of geo targeting and day parting 5)      [...]

About 350 days ago by Justin Varghese   No Comments

Long Tail Keywords Management: Long tail keywords are very effective and can help drive more conversions and revenue at a lower cost. Use about 10 to 15% budget to test a few long tail keywords for your business. Please do not draw conclusions by running the long tail keywords for a month. Use historical data [...]

About 350 days ago by Justin Varghese   No Comments

“The best way to impact personalized search is to be personal.” – Marty Weintraub While this is easier said than done, the SMX Advanced Seattle panelists of the ‘Surviving Personalization with Bing and Google’ seminar gave us a few helpful tips as to what strategies may best help you optimize for the increasingly personalized SERPs. [...]

About 350 days ago by Brittany Bingham   No Comments

Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel and event marketing is a great opportunity for hotels to leverage their websites and social media profiles to promote their property and target a specific group of event-goers. We have a few tips on how to leverage event opportunities and market to attendees.

About 359 days ago by Meagan Hasenoehrl   No Comments

QR Codes for Hotels – Due to the rapid growth of smart phone usage, QR Codes or Quick Response Codes have also grown in usage. QR Codes are the square bar code blocks that are present on all types of printed materials, such as: business cards, magazines, stickers, storefront windows and even billboards. Here’s why hotels should invest in reaching out to travelers through QR codes.

About 364 days ago by John Pol   1