Website Promotion

Display ads lead the way in driving aided brand awareness and purchase intent. Display ads allow marketers and agencies to bring their ideas and brands to life through greater user interaction and response. Research shows that 96% of people notice rich media ads on millions of Google partner websites. In the last year, display ad impressions have grown by 66%.

About 579 days ago by Ara Quick   No Comments

Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena. Each year, more advertisers continue to try their hand at PPC as more and more business owners realize the advantages of paid search exposure.

About 579 days ago by Jonas Pauliukonis   No Comments

Getting ready for the holiday season? Here are five tips to help hotels optimize their websites, drive traffic and links, and increase revenue for the upcoming holiday season.

About 579 days ago by Alice Lee   2

PPC provides an excellent opportunity for hotels looking to take advantage of the holiday season by running highly targeted short term campaigns that can be setup in minutes.

About 579 days ago by David Addison   No Comments

Factors that impact search results have changed drastically. The best search results are not just the ones which have the right content and meta-tags and relevant links pointing back to them. Hoteliers also need to focus on several ranking factors such as the ones that are related to their website, content, relevance of business, social circle, online reviews, etc. This article delves in the evolution of search and how you can ensure you stay competitive.

About 612 days ago by Anil Aggarwal   No Comments

The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal search, competitive analysis should evolve to a 360º approach on universal search as well. This article provides 5 areas to focus on to improve search competitiveness and 5 tools to help.

About 612 days ago by Chad Tsang   2

Looking to increase conversion during the Holiday Season? Look to PPC! Follow these tips to help increase traffic during a historically slow period in the hotel industry.

About 612 days ago by David Addison   3