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Web 2.0

Discover the possibilities of Web 2.0 technology, the second generation of web-based communities and hosted services, such as social-networking and bookmarking sites, blogs, podcasts, RSS feeds, and video/mobile sites. In this category, we will talk about how web 2.0 technology is utilized for the lodging and travel industry and how it can help in driving revenues to your hotels.

Most blogs use an open-source CMS technology or publishing platform like Wordpress, Nucleus, b2evolution to manage the posts. Using these platforms brings up a huge possibility of the blog getting hacked…

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Twitter is an online social network used by millions of people to stay connected to their family members, friends and people they know. It allows people to connect to others by posting snippets of their status and what they have in mind to other Twitter users. Users declare the people they’re following, in which they get notified when that person posts a new message. For Twitter users, there’s a much more meaningful network hidden behind your followers. TwitterFriends helps you find those users who are meaningful for you.

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Leapfish, a new search aggregator allows you to do metasearch, or retrieve results from search engines such as Google, Yahoo, MSN, and also provides Web 2.0 results from online blogs, videos and images. Leapfish debuted in 2008, and is a brand new way to search online. Read on to find out just how Leapfish works, and how it affects your online marketing strategy in today’s competitive market.

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Industry expert and internet marketing speaker Heather Lutze, also the author of the book ‘The Findability Formula’ talks about her social media strategies. She discusses the tactics you can implement immediately to get your website ranked higher in search engine results. Here are some informational and tips on how to use keywords effectively in optimizing your social media profile such as with Twitter, Linked-In, Youtube, Facebook profiles.

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Check out several tools, directories and applications for building, managing and measuring your company’s Twitter account with our list of top Twitter tips and tricks.

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Search engine optimized videos provide an additional opportunity to market your hotel and compete in the search engine results pages (SERP’s).

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During SES Newyork, I had a pleasure to interview Fredric Vallaey from Google PPC team. Fredric works in google adwords team as product adwords evangelist and gave us some great tips on PPC strategies. Thank you so much Fredric for taking out time to meet us.

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