SMX West 2013 session SMX Boot Camp: Link Building Fundamentals brought up many insights about thinking before embarking on a successful link building journey.

Do you know what makes the algorithm GO?

One of the main things all search engines like Google, Bing and Yahoo have in common is link popularity. Link Popularity is a measurement of the quantity and quality of links pointing to a web page. It is considered an off page factor but a very important one in determining how your website will show up on search results.  Bing calls is net rank, Google calls it page rank and Yahoo has  termed it “trust rank.” But it doesn’t matter what we call it in the end, all that matters is that we know how to achieve it.

It seems like search engine results provide the what, when and where but the newest thing they are interested in is the who. They want to know about you, whomever you are, wherever you are. In order to become someone of interest, you have to be relevant. If you want your website to rank high for certain keywords, the content on your website better be relevant or else your website will be lost among the many existing websites on the internet.

Anchor text is still a strong portion of link building efforts. The trick is not to overdo it with the same keyword phrases over and over again. It gets old. As a query ranking indicator, anchor text carries additional weight and semantic value. It must not be undermined on the power it can have among other things toward your link building efforts. The main goal is to secure quality pages using appropriate anchors on thematically related pages according to Debra Mastaler, President of Alliance Link.

Don’t overestimate the power of social signals on today’s ranking on search engines. Social signals are the future of added credibility and reputation. Starting with your Google+ profile – a complete reflection of the WHO, publicly displayed. It is important to connect your Google+ profile with all of your websites, your blogs, your G-mail account, your documents in order to create yourself or your website as a credible authority.

SMX West 2013 – San Jose  March 11, 2013

Moderator:
Christine Churchill, President, KeyRelevance

Speakers:
Debra Mastaler, President, Alliance-Link

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Contributed by:
Georgiya Yoveva, SEO Project Coordinator

Event: SMX West 2013

Session: SEO Track – Schema 201: Real World Markup For Success

Date:  Tuesday March 12^th, 2013

Time: 1:30 pm – 2:45 pm

Location:

San Jose Convention Center
150 W San Carlos St.
San Jose, CA 95113

Topics Covered:
You know semantic markup is important, but are you using it in the most effective way possible? This session’s speakers will share how they fine-tuned their approach to microdata and other ways to express authority to search engines. They will also offer case-study examples of how paying attention to detail has had a significantly positive impact on online visibility.

Speakers:

Benu Aggarwal, President, Milestone Internet Marketing (@milestonemktg)
Matthew Brown, Founder, AudienceWise (@MatthewJBrown)
Barbara Starr, Vice President of Product Marketing, Algebraix Data (@BarbaraStarr)

Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos)

Registration Info:

http://searchmarketingexpo.com/west/register

1. Mobile queries are 15% of all searches today. Mobile is growing significantly. It will be quarter of all search by end of the next year
2. 5.1 Billion Own mobile phones and 4.2 Billion own a toothbrush so more people have mobile devices than toothbrush.. Funny ☺
3. 70% of all mobile search results in sales in one hour. Very short term. They are searching about immediacy and location.

4. Every thing you do need to be integrated across all channels
5. Come up with mobile strategy which derive results such as Mobile coupons are redeemed 10 times more than standard coupons.
6. Mobile apps – Keep it simple, Drive conversion, Optimize for usability, Deliver on multiple platform
7. Challenges on Mobile – Small screens, Awkward input, Slow load times, Cumbersome navigation, Flash, Javascript, CSS, Success rate of completing tasks is much lower than on desktop
8. Mobile website – Best Practices

8.1 Using User agent detection to send the right people to the right site (using style sheet), send mobile users (iPhone users, Android, etc) to mobile site
8.2 Streamline User Experiences & Use mobile friendly format – Speed in important
8.3 Test on all devices
8.4 Create and submit mobile sitemaps for discovery of your content
8.5 Drive conversion
8.6 Monitor Data
8.7 Mobile friendly should be touch friendly

9. Real difference between site done for Tabloid & Smart Phones
10. Site done for Tabloid – Touch friendly, reviews, user agent detection, page load time, location data
11. Site done for Smart phones – Click to call, improved location data, Further page load reduction. Check out few elegant mobile sites Food spotting – Super simple, elegant
12. How to audit if your site is done right? – Firefox useragent switcher Extension Mobilize your site now- GOMO, Mobilizer, MobiReady & iPadPeek.com